In the fast-paced world of technology and digital connectivity, apps have become an integral part of our daily lives. From communication to entertainment and productivity, apps serve a multitude of purposes. In this article, we’ll explore the top 12 most used apps in the world in 2023, based on factors like user base, functionality, and global popularity.
The top downloaded applications of the year have been significantly impacted by the COVID-19 outbreak. However, marketing is still going strong, therefore it’s critical to recognize the top applications on the market if you want to keep up your mobile marketing initiatives. Knowing your target audience’s online habits and the most effective methods to reach them are crucial for campaign optimization.
Top 12 Most Popular/Used Apps in The World
Let’s look at the most popular applications right now:
1. TikTok: TikTok is among the most popular applications in the world, which is not surprising. Over 2 billion downloads of the app had been made worldwide by April of last year. Initially thought of as a Gen Z-only app, it has recently seen a surge of new users as a result of global lockdown efforts.
More consumers are searching for new methods to amuse themselves as they become more and more confined to their homes and smartphones. Social media users are naturally drawn to video, so when you add TikTok’s clever algorithm to that, you get a practically irresistible app. The fact that there are more possibilities for TikTok marketing, from producing original content to purchasing TikTok Ads, is fantastic news for marketers.
2. Facebook: Facebook ranks among the most utilized applications worldwide, which should come as no surprise given that it is the most popular program overall. Facebook was especially important during this period when individuals wanted to connect and keep in touch.
In both the Apple App Store and Google Play Store, Facebook is frequently among the top 10 apps. It is the most well-known app publisher globally, according to Statista, which bases its claim on downloads. Instagram, WhatsApp, Facebook Messenger, and Facebook all belong to the Facebook family. Marketing on Facebook and Facebook advertising are both crucial tasks for marketers.
3. Instagram: Instagram completes the Facebook family. One of the most well-liked applications among Gen Z and Millennials is this one for sharing photos and videos. Although this app prefers to keep its usage statistics a secret, it is reasonable to infer that given its popularity and stable position in the app stores, it will have undoubtedly maintained its popularity in 2022.
Instagram is very helpful for marketing. Brands submitted an average of 0.7 posts to the social network per day in 2018, according to Statista. IGTV, Instagram Lives, and Instagram Stories are just a few of the ways that the app gives advertisers several chances to interact with their audience.
Instagram revealed Reels, their newest feature, in the summer of 2020. Reels directly competes with TikTok. Watching how this feature changes and affects downloads over time will be intriguing.
4. WhatsApp: Speaking of staying in touch, a good number of social media applications continued to get downloads in 2022. Around 2 billion people use WhatsApp worldwide.
While WhatsApp is not as common in the United States, it is the most popular messaging app in the rest of the world. Through tailored messaging, exclusive offers, and other means, it gives businesses the chance to stay in touch with their clients and consumers. Given how rapidly WhatsApp marketing is expanding, there are numerous intriguing marketing prospects.
5. Telegram: With around 500 million active monthly users, Telegram is another well-liked messaging program. In addition to text messages, it also allows users to transmit images, videos, and many forms of documents.
Telegram is practical for corporations and large organizations since it allows mentions, hashtags, and cross-platform use. Additionally, it enables you to build both private and public channels that you may ask your customers to join, as well as groups with a maximum of 200,000 members. This opens up a wide range of marketing options since you may publish pictures and details about brand-new goods and services, connect to landing sites, build a chatbot to respond to client questions, etc.
6. Zoom: This software, along with a couple video conferencing applications, was undoubtedly among the most popular this year. Zoom announced having over 300 million daily users in April 2020, and in January 2021 alone, the app had 38 million downloads.
The COVID-19 dilemma is directly related to this boom. Zoom was the preferred video-conferencing program among users as many of them had to continue working from home. The program’s primary benefit is the ability to share files via chat and free video chats. Zoom is used by millions of contractors and telecommuters every day for conferences and team brainstorming sessions. The minimalist layout makes it easy for even your grandma to register on the main menu in a short amount of time.
7. Snapchat: More than 200 million individuals have downloaded Snapchat, and it is especially well-liked among young adults in the United States who are 34 years old and younger.
Since you can only share visual information and brief movies with others using Snapchat, it may appear strange at first. And yet, in2022, why are hundreds of millions of people using it? Snapchat may be utilized for personal and professional purposes. With its Instant Create function, you can quickly and simply create advertisements and distribute them depending on geography to make sure your target audience sees them. Snapchat may be a helpful marketing tool in this sense.
8. Messenger: Facebook Messenger is another popular program that consistently ranks well in the app store, similar to WhatsApp and Facebook itself. Unlike WhatsApp, Messenger is quite well-liked here in the US, and in 2021, it’s anticipated that there will be 2.4 billion users worldwide.
Facebook Messenger may be used efficiently for both personal and business communication, much like many of the other applications on our list. This software enables you to swiftly and effortlessly contact your audience, whether you’re sharing images with pals or introducing followers to a new product or service.
Facebook Messenger may be accessed through Facebook, its website, or a mobile app. To access Messenger fast, you may also utilize a browser extension.
9. Moj: Since several Chinese applications, like TikTok, are prohibited in India, substitutes have been developed. Moj is a prime illustration of this. It lets users to create short films of up to 15 seconds in length and apply numerous effects to personalize them. People may easily connect through comments, likes, shares, and other means thanks to its straightforward user design.
This app only launched in July 2020, yet it has already attracted millions of users. The average daily usage time is 34 minutes, including over 80 million active monthly users.
10. TakaTak MX: Similar to Moj, MX TakaTak is an additional video-sharing software from India that enables you to search for videos on themes of interest to you, make your own films, and discover what’s hot at any given moment.
Despite the fact that this app is mostly utilized in India, it does enable English-language content, making it feasible for global companies and influencers to participate. Additionally, it receives roughly 10 million daily and 45 million monthly visitors.
11. Spotify: On April 23, 2006, Martin Lorentzon and Daniel Ek launched the audio streaming and media services business Spotify. It was one of the most popular music streaming services as of March 2022, with over 422 million active monthly users, including 182 million paying subscribers.
There are over 82 million songs from record labels and media companies, podcasts, and other recorded music with copyright limitations all available on Spotify.
Paid subscriptions offer additional capabilities like offline listening and commercial-free listening, but not the core functionalities, which are available for free but with restrictions.
12. CapCut: A video editing app for iOS and Android is called CapCut. For TikTok, it is used for video editing. The program has a wide variety of editing options, including stickers, filters, background music, speed adjustments, etc.
The videos may also be divided, reversed, and used for a variety of other purposes. This app has recently entered the list of the top 10 most downloaded apps. CapCut has secured a spot on the leaderboard with 255 million downloads.
A video editing tool used to cut and connect videos is called CapCut. This program is frequently used by TikTok users to modify their videos before posting them on the platform.
Nobody could have foreseen that any of these applications would gain such a large following. It will be interesting to monitor how app store downloads change throughout the course of 2022, and we’ll update this blog as new data becomes available.