Emotions are reactions that people experience in response to events or situations. The type of emotion a person experiences is determined by the event that activates the emotion.
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For Example, a person experiences joy when they receive good news. A person experiences fear when they are threatened. These are emotions.
As a writer, seller or marketer, there are words that help you trigger emotional responses in people. One word changes the way you feel about something.
These are called power words...
Power words are words that smart copywriters use to trigger a psychological or emotional response. They’re called “power words” because they are so persuasive that people simply can’t resist being influenced by them!
The use of Power Words helps SEO Titles to stand out. Search Engine Optimization (SEO) Plugin like Rank Math recommends the use of powerful words in blog posts.
Power words are so important that they determine the news to be clicked on social media platforms like Facebook, Instagram, Twitter, etc.
Look at the three titles below:
- A. How to change your life.
- B. How to instantly change your life forever (Free)
- C. Extraordinary ways to change your life Overnight.
Which of the options above would you click? Definitely, not option A. Words often make a big difference in Digital Marketing and SEO.
The following are the top 1001 power words for writers and sellers…
1. Save Money
2. Bargain
3. Free
4. Earn More
5. Get More
6. Bonus
7. Profit
8. Lucrative
9. Cash
10. Inexpensive
11. Extra
12. Reasonable
13. Budget
14. Marked Down
15. Reduced
16. Sale
17. Slashed
18. Secret
19. Unveil
20. Discover
21. Learn
22. Harness
23. Uncover
24. Join
25. Confidential
26. Hidden
27. Insider
28. Private
29. Secluded
30. Covert
31. Under-the-Radar
32. Clandestine
33. Exclusive
34. Distinct
35. Quickly
36. Shortcut
37. Guilt-Free
38. Hack
39. Easily
40. Without
41. Instantly
42. Reduced
43. Save Time
44. Results
45. Fast
46. Rapid
47. Swift
48. Pronto
49. Snap
50. Accelerated
51. Craving
52. Desire
53. Sinful
54. Sexy
55. Covet
56. Yearn
57. Forbidden
58. Sensual
59. Wanton
60. Ache
61. Beautiful
62. Attractive
63. Legendary
64. Cute
65. Youthful
66. Aglow
67. Alluring
68. Graceful
69. Dazzling
70. Exquisite
71. Refined
72. Fair
73. Enticing
74. :Lovely
75. Handsome
76. Forceful
77. Elevated
78. Supreme
79. Paramount
80. Potent
81. Mighty
82. Able
83. Command
84. Influence
85. Control
86. Prevail
87. Accomplished
88. Conquer
89. Clever
90. Omnipotent
91. Potential
92. Ascend
93. Prestige
94. Upper Hand
95. Simple
96. One-Time
97. Never
98. Ease
99. Accomplish
100. Reduce
101. Cut Down
102. Clarify
103. Save Time
104. Speedy
105. No-Frills
106. Shorten
107. Decipher
108. Decode
109. Unravel
110. Beat
111. Break Down
112. Free Up
113. Relieve
114. Assist
115. Aid
116. Eliminate
117. Control
118. Expedite
119. Dominate
120. Unparalleled
121. Ideal
122. Proven
123. Scientifically Shown
124. Data
125. Percent
126. Agree
127. No Doubt
128. Foolproof
129. Guarantee
130. Promise
131. Accurate
132. Definitive
133. True
134. Legit
135. Confirmed
136. Actionable
137. Unquestionable
138. Actual
139. Definite
140. Flawless
141. Safe
142. Secure
143. Sound
144. Free of Danger
145. Preserve
146. Guard
147. Protect
148. Healthy
148. Smart
150. Cautious
151. No Risk
152. Absolute
153. Sure Thing
154. Unmistakable
155. Genuine
156. Clear
157. Trusted
158. Freedom
159. Haven
160. Retreat
161. Protection
162. Complete
163. Ultimate
164. Best
165. Super
166. Truly
167. Results
168. Should
169. Superior
170. Worthwhile
171. Advantage
172. Delightful
174. Effective
174. Supported
175. Rebel
176. Despicable
177. Spiteful
178. Agonizing
179. Hate or Hated
180. Furious
181. Deplorable
182. Untrustworthy
183. Steal
184. Scam
185. Jealous
186. Desperate
187. Vengeful
188. Danger
189. Take Advantage
190. Miss Out
191. Lost Opportunity
192. Embarrassing
193. Mistake
194. Panic
195. Threat
196. Abuse
197. Disappointment
198. Cowardly
199. Distressed
200. Inferior
Greed Power Words
Greed is the natural human tendency to want more stuff than we actually need. These power words will leave people wanting more.
| Bargain Before Best Big Billion Bonanza Bonus Cash Cheap Deadline Discount Dollar Don’t miss out Double Economical Exclusive Expires Explode Extra Fast Feast Final First Fortune |
Frenzy Frugal Gift Giveaway Greatest Guilt-free Hurry Inexpensive Instantly Jackpot Last chance Limited Luxurious Marked down Massive Monetize Money More Nest egg Never again New Now Pay zero Premiere |
Price break Prize Profit Quadruple Quick Reduced Rich Running out Sale ends soon Save Savings Six-figure Skyrocket Soaring Special Surge Treasure Triple Ultimate Up-sell Value While they last Whopping |
Encouragement Power Words
You definitely don’t know the mood of people at every point in time. These are powerful words you need to encourage people.
| Amazing | Jubilant |
| Ascend | Legend |
| Astonishing | Life-changing |
| Astounding | Magic |
| Audacious | Marvelous |
| Awe-inspiring | Master |
| Awesome | Mind-blowing |
| Backbone | Miracle |
| Badass | Miraculous |
| Beat | Noble |
| Belief | Perfect |
| Blissful | Persuade |
| Bravery | Phenomenal |
| Breathtaking | Pluck |
| Brilliant | Power-up |
| Celebrate | Praise |
| Cheer | Prevail |
| Colossal | Remarkable |
| Command | Revel |
| Conquer | Rule |
| Courage | Score |
| Daring | Seize |
| Defeat | Sensational |
| Defiance | Spectacular |
| Delight | Spine |
| Devoted | Spirit |
| Dignity | Splendid |
| Dominate | Spunk |
| Effortless | Staggering |
| Empower | Strengthen |
| Epic | Striking |
| Excellent | Strong |
| Excited | Stunning |
| Extraordinary | Stunt |
| Eye-opening | Supreme |
| Fabulous | Surprising |
| Faith | Terrific |
| Fantastic | Thrive |
| Fearless | Thwart |
| Ferocious | Titan |
| Fierce | Tough |
| Force | Triumph |
| Fulfill | Tremendous |
| Glorious | Unbeatable |
| Glory | Unbelievable |
| Graceful | Unforgettable |
| Grateful | Unique |
| Grit | Unleash |
| Guts | Uplifting |
| Happy | Valiant |
| Heart | Valor |
| Hero | Vanquish |
| Honor | Victory |
| Hope | Win |
| Incredible | Wonderful |
| Jaw-dropping | Wondrous |
| Kudos | Brighten |
| Lovable | Radiant |
| Flawless | Classy |
| Affable | Stupendous |
| Virtuoso | Cheery |
| Openhearted | Jovial |
| Beauteous | Logophile |
| Adorable |
Curiosity Power Words
According to curiosity-drive theory, curiosity is a naturally occurring urge that simply must be satisfied, similar to how we satisfy hunger by eating or thirst by drinking.
| Astonishing Backdoor Banned Be the first Become an insider Behind the scenes Bizarre Black market Blacklisted Bootleg Censored Class full Classified Closet Concealed Confessions Confidential Controversial Cover-up Covert Crazy Cringeworthy Dark Elusive Extraordinary Eye-opening Forbidden Forgotten Hidden Hilarious |
Hush-hush Illegal Illusive Incredibly Insane Insider Interesting Invitation only Key Limited Little-known Login required Lost Members only Myths Odd Off the record Off-limits On the QT Outlawed Priceless Private Privy Psycho Remote Restricted Ridiculous Secret Secrets Shh! |
Shocking Smuggled Sneak peek Spoiler Strange Stunning Supersecret Thought-provoking Top secret Trade secret Unauthorized Unbelievable Uncharted Unconventional Under the table Under wraps Underground Undiscovered Unexplained Unexplored Unheard of Unique Unlock Unsung Untold Unusual Wacky Withheld Zany |
Safety Power Words
Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe. Use these words to make people feel safe.
| Above and beyond | Privacy |
| Anonymous | Professional |
| Authentic | Protected |
| Automatic | Proven |
| Backed | Recession-proof |
| Bankable | Refund |
| Best-selling | Reliable |
| Cancel anytime | Research |
| Certified | Results |
| Clockwork | Risk-free |
| Endorsed | Rock-solid |
| Foolproof | Science-backed |
| Guaranteed | Scientific |
| Moneyback | Bona fide |
| Recognized | Authority |
| Studies show | Because |
| Scientifically proven | Genuine |
| Worldwide | Authoritative |
| Safety | Accredited |
| Fully refundable | Case study |
| Well respected | Dependable |
| Improved | Ensured |
| Expert | According to |
| Track record | Approved |
| Ironclad | Secure |
| Legitimate | Sure-fire |
| Lifetime | Survive |
| Money-back | Tested |
| No obligation | That never fails |
| No questions asked | Thorough |
| No risk | Trustworthy |
| No strings attached | Try before you buy |
| No-fail | Unconditional |
| Official | Verify |
| Permanent | World-class |
| Guilt-free | Don’t worry |
Forbidden Power Words
Remember when you were a kid, and someone told you NOT to do something? The following are forbidden power words.
| Ancient | Lost |
| Backdoor | Never seen before |
| Banned | Off the record |
| Behind the scenes | Off-limits |
| Black Market | Outlawed |
| Blacklisted | Private |
| Bootleg | Restricted |
| Censored | Sealed |
| Remote | Be the first |
| Ridiculous | Become an insider |
| Secrets | Bizarre |
| Shocking | Class full |
| Ssshhh!!! | Closet |
| Spoiler | Elusive |
| Supersecret | Hilarious |
| Thought-provoking | Illusive |
| Top secret | Incredibly |
| Trade secret | Insane |
| Uncharted | Interesting |
| Unconventional | Invitation only |
| Undiscovered | Key |
| Unexplained | Login required |
| Unexplored | Members only |
| Unheard of | Myths |
| Unsung | Odd |
| Untold | On the QT |
| Unusual | Priceless |
| Wacky | Privy |
| Zany | Psycho |
| Classified | Secret |
| Cloak and dagger | Smuggled |
| Concealed | Strange |
| Confessions | Tried to hide |
| Confidential | Unauthorized |
| Controversial | Uncensored |
| Covert | Under wraps |
| Cover-up | Undercover |
| Exotic | Underground |
| Forbidden | Under-the-table |
| Forgotten | Undisclosed |
| From the vault | Unexpected |
| Under the table | Unlock |
| Hush-hush | Unreachable |
| Illegal | Unspoken |
| Insider | Unveiled |
| Little-known | Withheld |
| Hidden |
Lust Power Words
Lust is usually thought of as sexual, but it’s actually just an intense desire for any item. When we lust after something, we crave it so badly that we stop thinking rationally.
| Alluring Brazen Captivating Charismatic Compelling Crave Depraved Desire Dirty Enchanting Engaging Exotic Exposed Fascinating Flirt Forbidden Hypnotic Intriguing |
Lascivious Lick Lonely Lovely Lust Magnetic Mind-blowing Mischievous Mouthwatering Naked Naughty Obsession Passionate Pleasurable Promiscuous Provocative Riveting Scandalous Sensual |
Sex Shameless Sinful Sleazy Sleeping Spank Steamy Stimulating Striking Sweaty Tantalizing Tawdry Tease Thrilling Uncensored Urge Wanton Whip Wild |
Vanity Power Words
You may not think of yourself as “vain”, however, researchers have found that vanity is one of the chief driving forces that lead to purchase decisions.
| Ahead of the game Amazing Amplify At the top Attractive Awe-inspiring Beautiful Bold Booming Boost Boss Brassy Bravery Brazen Bright Brilliant Cheer Clever Conquer Courage Crowned Daring Dazzling Defiance Drop-dead Effective |
Elegant Elite Enchant Epic Fearless Fortunate Foxy Genius Good-looking Gorgeous Guts Handsome Hero Jaw-dropping Jubilant Kick ass Knockout Legendary Lucky Magic Mind-blowing Moneymaking Notable Noteworthy Optimal Prosperous |
Quick-witted Remarkable Sassy Saucy Sensational Smart Spectacular Spine Staggering Strong Stunning Successful Super-human Triumph Turbocharge Ultimate Unbeaten Undefeated Valor Vanquish Victory Wealthy Wonderful Wondrous You |
Trust Power Words
Have you ever stopped to think that trust is really what content and email marketing is all about?
| According to Accredited Anonymous Approved Authentic Authoritative Authority Backed Because Best Best selling Bona fide Cancel anytime Case study Certified Dependable Don’t worry Endorsed |
Ensured Expert Fully refundable Genuine Guaranteed Improved Ironclad Lifetime Moneyback No obligation No questions asked No risk No strings attached Official Pay zero Privacy Professional Protected |
Proven Recession-proof Recognized Refund Reliable Research Results Safety Scientifically proven Secure Studies show Tested Track record Try before you buy Unconditional Verify Well respected Worldwide |
Anger Power Words
Anger has a huge influence on our perception, reasoning, and decisions. It makes us irrational, which can lead to choices that actually have no bearing on the thing that initially made us angry.
| Abuse Agitate Annoy Arrogant Ass kicking B.S. Backstabbing Beat down Boil over Broke Brutal Buffoon Bullshit Bully Corrupt Coward Crooked Crush Diatribe Diminish Disgusting Evil Exploit Fear |
Force-fed Foul Greedy Hate Hostile Know it all Lies Loathsome Loser Lying Maul Miff Money-grubbing Morally bankrupt Nazi No Good Obnoxious Payback Pitiful Pound Preposterous Provoke Punish Raise hell |
Rant Revolting Ruthless Screw Sick and Tired Smug Sneaky Sniveling Snob Snooty Snotty Stink Stuck up Thug Underhanded Vicious Victim Violent Waste Weak Worst Wounded |
Fear Power Words
Fear is perhaps the most powerful motivator of all. It’s that primal instinct that keeps us safe, that keeps us alive.
| Agony Annihilate Apocalypse Armageddon Assault Backlash Beating Beware Blinded Blood Bloodbath Bloodcurdling Bloody Bomb Bufoon Bumbling Cadaver Cataclysmic Catastrophe Caution Collapse Corpse Crazy Cripple Crisis Danger Dangerous Deadly Death Destroy Devastating Disastrous Drowning Dumb Embarrass Epidemic Fail Feeble Fired |
Fool Fooled Frantic Frightening Gambling Gullible Hack Hazardous Hoax Horrific Hurricane Insidious Invasion IRS Jail Jeopardy Lawsuit Looming Lunatic Lurking Meltdown Mired Mistake Murder Nightmare Painful Pale Panic Peril Piranha Pitfall Plague Played Plummet Plunge Poison Poor Prison |
Pummel Pus Reckoning Refugee Revenge Risky Savage Scary Scream Searing Shatter Shellacking Silly Slaughter Slave Smash Strangle Stupid Suck Suffering Tailspin Tank Targeted Teetering Terror Terrorist Torture Toxic Tragedy Trap Trauma Vaporize Victim Volatile Vulnerable Warning Worry Wounded Wreaking havoc |
| Agony | Lunatic |
| Apocalypse | Lurking |
| Armageddon | Massacre |
| Assault | Meltdown |
| Backlash | Menacing |
| Beating | Mired |
| Beware | Mistake |
| Blinded | Murder |
| Blood | Nightmare |
| Bloodbath | Painful |
| Bloodcurdling | Pale |
| Bloody | Panic |
| Blunder | Peril |
| Bomb | Piranha |
| Buffoon | Pitfall |
| Bumbling | Plague |
| Cadaver | Played |
| Catastrophe | Plummet |
| Caution | Plunge |
| Collapse | Poison |
| Corpse | Poor |
| Crazy | Prison |
| Cripple | Pummel |
| Crisis | Pus |
| Danger | Reckoning |
| Dark | Refugee |
| Deadly | Revenge |
| Death | Risky |
| Deceiving | Scary |
| Destroy | Scream |
| Devastating | Searing |
| Disastrous | Shame |
| Doom | Shatter |
| Drowning | Shellacking |
| Dumb | Shocked |
| Embarrass | Silly |
| Fail | Slaughter |
| Feeble | Slave |
| Fired | Strangle |
| Fool | Stupid |
| Fooled | Suicide |
| Frantic | Tailspin |
| Frightening | Tank |
| Gambling | Targeted |
| Gullible | Teetering |
| Hack | Terror |
| Hazardous | Terrorist |
| Hoax | Torture |
| Holocaust | Toxic |
| Horrific | Tragedy |
| Hurricane | Trap |
| Injure | Vaporize |
| Insidious | Victim |
| Epidemic | Cataclysmic |
| Bufoon | Suffering |
| Reckoning | Trauma |
| Dangerous | Annihilate |
| Invasion | Volatile |
| IRS | Vulnerable |
| Jail | Warning |
| Jeopardy | Nerd |
| Lawsuit | Wounded |
| Looming | Cringeworthy |
| Last chance | Fugacious |
| Worry | Wreaking havoc |
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