Digital Marketing refers to those activities which are performed to sell products online. It is an online way of promoting goods and services.
Digital Marketing is not just about Running Ads on Facebook or Selling Products on Instagram. There are other areas of Digital Marketing you may not have heard about or used to…
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Email Marketing
Have you ever received an email informing you about products and services and how to get them fast at a discount? This is email marketing.
You can market your products in the United States and the World in general by sending promotional emails once in a while.
Email marketing is a very crucial area of digital marketing.
Are you interested in Email Marketing this year? Check out how to Do Email Marketing by yourself.
Affiliate Marketing
Social Media Marketing (SMM)
Social Media Marketing involves advertising or showcasing your products and services on Facebook, Twitter, Instagram, Whatapp, and other Social Media handles. It also involves paying influencers on social media to hype you, your products and services.
Content Marketing
This involves creating high-quality content to reach your audience. It is a way of storytelling valuable information to increase awareness with the motive of getting the audience to take a profitable action. You may want to see how to create high-quality content here.
Search Engine Optimization (SEO)
Search Engine Optimization involves following Google, Bing, and other search engine ranking factors to ensure that your products and services appear these search engines.
Recommended: Onpage SEO guide
Search Engine Marketing (SEM)
SEM is a paid advertisement on Search Engines. When you search Google or Bing, you sometimes see some results with the label Ad.
If you are using Google Ads or other search engine advertisement services to promote your products then you are engaging in Search Engine Marketing.
Search Engine Marketing (SEM) is different from Search Engine Optimization. While Search Engine Optimization is Organic, Search Engine Marketing is is paid. SEM is a paid advert while SEO is not.
Pay-Per-Click Advertising (PPC)
It is similar to SEM. In PPC, the marketer pays for each click that refers to his website. With search engines, almost all social networks offer PPC.
Web Analytics
Google Analytics is a tool created by Google to help website administrators keep track collect, understand, analyze, plan, report and predict the web activities for your business.
Analytics is used by many as a tool for business and market research and it improves the effectiveness of a website.
Recommended: How to set up google analytics
Mobile Advertising
Mobile marketing is a multi-channel, digital marketing strategy intended at reaching a targeted audience on their mobile phones, tablets, or other mobile devices through websites, email, SMS, social media, and apps.
Video Marketing
Video marketing makes enormous brand awareness and spreads with efficient and explain video production of your services/sales. You can promote your products by creating a series of videos.
Website Display Advertising
This involves joining an advertising program such as Google AdSense to display and run ads placed by companies or advertisers in relevant ad networks. These ads serve as a source of revenue for online publishers.
Recommended: How to boost AdSense earning
Viral Marketing
Viral marketing refers to a post of some sort that is trendy, funny, or strange enough to garner a massive amount of shares online.
Viral marketing causes an enormous spike in website traffic over a short period of time. This is hard to do but the benefits alone make the effort worth your time.
I hope you found this article helpful? Feel free to let me know how you feel using the comment box.
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