Digital Marketing is not just about Running Ads on Facebook or Selling Products on Instagram. There are many areas of Digital Marketing you may not have heard about or used to. This is exactly what I’m here to share with you. You may also check out my article on how to start Email Marketing in Nigeria for free.
Digital Marketing is a combination of two words, Digital & Marketing. Digital means a platform and Marketing means those activities which are performed to sell the product online. Digital marketing is an online way of promoting goods and services.
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- 1. Email Marketing
- 2. Affiliate Marketing
- 3. Social Media Marketing (SMM)
- 4. Content Marketing
- 5. Search Engine Optimization (SEO)
- 6. Search Engine Marketing (SEM)
- 7. Pay-Per-Click Advertising (PPC)
- 8. Web Analytics
- 9. Mobile Advertising
- 10. Video Marketing
- 11. Website Display Advertising
- 12. Viral Marketing
Have you ever receive an email informing you about products and services and to get them fast at a discount? This is email marketing. You can market your products in Nigeria and the world in general by sending promotional emails. Check out how to get started with email marketing for free in Nigeria here.
Affiliate marketing is one major way bloggers make money online. It involves promoting other people product and getting paid when anybody buys the product through your link. Many affiliate marketings make millions monthly.
Social Media Marketing (SMM)
Social Media Marketing involves advertising or showcasing your products and services on Facebook, Twitter, Instagram, Whatapp and other Social Media handles. It also involves paying influencers on social media to hype you, your product or the service you render.
This involves creating high-quality content to reach your audience. It is the way of storytelling valuable information to increase awareness with the motive of getting the audience to take a profitable action. You may want to see how to create high-quality content here.
Search Engine Optimization (SEO)
Recommended: Onpage SEO guide
Search Engine Marketing (SEM)
SEM is a paid advertisement on Search Engines. When you Search Google or Bing, you sometimes see some results with the label Ad. If you are using Google AdWords or other search engines advertisement service to promote your products then you are engaging in Search Engine Marketing. SEM is a paid advert while SEO is not.
Pay-Per-Click Advertising (PPC)
It is similar to SEM. In PPC, the marketer pays for each click that refers to his website. With search engines, almost all social networks offer PPC.
Google Analytics is a tool created by Google to help website administrators keep track collect, understand, analyze, plan, report and predict the web activities for your business. Analytics is used by many as a tool for business and market research and improve the effectiveness of a website.
Recommended: How to set up google analytics
Mobile marketing is a multi-channel, digital marketing strategy intended at reaching a targeted audience on their mobile phones, tablets, or other mobile devices through websites, email, SMS, social media and apps.
Video marketing makes enormous brand awareness and spreading with efficient and explain video production of your services/sales. You can promote your products by creating a series of videos.
Website Display Advertising
This involves joining an advertising program such as Google AdSense to display and run ads placed by companies or advertisers in relevant ad networks. These ads serve as a source of revenues for online publishers.
Recommended: How to boost AdSense earning
Viral marketing refers to a post of some sort that is trendy, funny, or strange enough to garner a massive amount of shares online. Viral marketing causes an enormous spike in website traffic over a short period of time. This is hard to do but the benefits alone make the effort worth your time.
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