Easy Ways To Improve Your Writing Skills

You don’t need to have an unfinished novel hidden away in your desk drawer to join a workshop. These days, content marketing meet-ups and professional development groups are becoming wildly popular. Join one of the many content marketing groups on LinkedIn to meet like-minded writers, or search for writing workshops near you on sites like Meetup. Pick a topic, write something, listen to the feedback of the group, and then revise it. Rinse, repeat.

6. Dissect Writing That You Admire

Most people read the same blogs or sites on a regular basis because the material appeals to them – but fewer people understand why their favorite blogs are so appealing.

Find a handful of recent blog posts you really like, then print them out. Next, just like your high school English teacher did, take a red pen and highlight things you liked: certain sentences, turns of phrases, even entire paragraphs. Examine why you like these elements, and see if there are any common threads in your favored reading material. See how writers take one subject and transition into another. Apply these techniques to your own work.

7. Imitate Writers You Admire

Before we go any further, a disclaimer – imitation is not the same as plagiarism. Don’t rip off anyone’s work. Ever.

Just as you probably have a list of blogs you read often, you’ll likely also read the same writers on a regular basis. Identify what it is you enjoy about their work, and see if you can use it to improve your writing skills. Does a writer you like use humor to spice up dry topics? Try it. Do they use pop culture references to make their work entertaining and useful? Try that, too.

When I first started writing, I imitated some of my favorite nonfiction writers and essayists, such as Joan Didion, Truman Capote, and Bill Bryson. I also attempted (and failed) to imitate writers such as Dave Eggers and Dan Kennedy, but soon realized that I wasn’t funny enough and gave it up. Over time, I eventually developed my own style, but reading the works of these writers and seeing how they constructed their essays and books was immensely helpful to me as a writer (see tip #3).

8. Remember That Outlines Are Your Friend

The blinking cursor of a blank page is a considerable foe, even for the most experienced writers. Before putting pen to proverbial paper, sketch out an outline of what you plan to write. This will be your battle plan, and it will help you win the war. Very few – and I do mean very few – writers sit down to write anything without a solid plan in mind.

An outline doesn’t have to be complex. A simple framework of which sections should appear in a particular order, along with a few sentences about what each section contains, may be enough. If the topic you’re tackling is a little more complex, your outline might have to be, too – but having an outline before you write is like having a roadmap in the glove box of your car before a road trip. If you start to feel lost, refer back to your outline and get back to kicking ass and taking names.

Let’s take a look at a real example – one of my own outlines:

Introduction

Brief summary of the post

Section 1 – What is Brand Voice?

Paragraph(s) explaining the key principles behind brand voice (style, tone, and messaging)

Examples of each

Section 2 – Developing Brand Voice with Content

Explanations of how to develop brand voice using content (written, visual, video)

Considerations for content producers/marketers to bear in mind when producing content (strategy, goals, overall brand messaging)

Section 3 – Examples of Content That Builds Brand Voice

Several examples (three or four) of content that aligns well with marketing positioning and branding of recognizable brands

Conclusion

Wrap-up

This outline eventually became my recent post about brand voice. I deviated from my initial outline slightly, but the overarching structure was always there to keep me on target.

9. Edit Your Work Ruthlessly

So, you’re writing every day (or regularly, at least), and you’re feeling more confident about your work. Awesome! Now you’re going to become your own harshest critic.

Editing is a tough skill to learn for beginner writers because they place immense value on the time and effort they put into writing in the first place. However, a lot of writing is actually rewriting, and this is where the cold, hard eye of an editor will serve you well.

Develop the discipline it takes to eliminate extraneous words (more on this shortly). Resist the temptation to wax lyrically and get to the point. Not sure if a paragraph works? It probably isn’t. Be tough on yourself, and know when to delete or rework something. Your work will be much stronger as a result.

10. Accept That First Drafts Are Almost Always Crap

The best writers make it look so easy. After reading a great post, it’s tempting to imagine your favorite bloggers effortlessly turning in incredible posts with minimal effort before spending the rest of their day reading obscure books in a quaint corner café somewhere. Take comfort in the knowledge that this isn’t how writing works.

First drafts are almost always crap, and that’s okay. Don’t beat yourself up if you don’t create a masterpiece on your first attempt – chances are, you probably won’t, and that’s okay, too. Just get your ideas down on paper first, then go back and start cleaning up. Writing is an iterative process, and even the best writers have to spend a lot of time reworking material they were probably too embarrassed to show anybody.

11. Find a Good (Patient) Editor

Whether you’re trying to make the case for a content strategy for your manager or want to start guest blogging on your favorite sites, finding and working with a good editor is one of the best things you can do to improve your writing skills. I’ve worked with dozens of editors over the years, and in my experience, the best are those who show you why something doesn’t work, rather than just telling you that it doesn’t.

Allowing someone else to read your work can be brutally difficult for some writers, especially when they’re just starting out, but it’s crucial that you develop good habits from the outset and learn to accept constructive criticism about your work. Remember – writers are desperately needy creatures who need to be constantly reassured that they’re the creative geniuses they believe themselves to be, but you’ll need to develop a thick skin if you’re serious about your work, and a good editor is invaluable when it comes to toughening up.

12. Eliminate Unnecessary Words

Another common mistake among beginner writers (and some more experienced writers who should know better) is writing overly complex sentences in an attempt to “sound” more authoritative.

In many cases, shorter sentences can have a greater impact. You may have heard of a six-word story that was supposedly written by Ernest Hemingway, which reads, “For sale: Baby shoes, never worn.” Whether Hemingway wrote this or not is irrelevant – the power of these six words shows that brevity can be a powerful tool when used correctly, and not every sentence needs to be overwrought to get your point across.

Let’s look at another real example from one of my posts – my very first post for WordStream, as it happens. This lengthy sentence is a prime candidate for a ruthless red pen, even if my lame jokes were intended to give it a little more flavor. I’ve edited the sentence to show you how you could edit a similar line in your own work (additions italicized).

“Whether you’re a newcomer to Google Ads (formerly known as AdWords) or have been running PPC campaigns for years, you’ve probably given a great deal of thought to which keywords will result in more clicks and higher conversions – not to mention that vacation home in Lake Tahoe you’ve been dreaming about.”

13. Take a Stroll Down Memory Lane

I’ve been writing professionally, in one way or another, for the past ten years. When I look back at my early work, which I do every so often, it literally makes me cringe. I don’t do this because I’m a masochist, but to remind myself how far I’ve come.

Writing should be fun, and along with the thrill of seeing your byline for the first time, seeing how far you’ve progressed is one of the most satisfying parts of being a writer. Every now and then (but not too often), re-read your earlier work and marvel at how much better you are now than you were then. Pat yourself on the back. You’ve worked hard, so don’t be shy – congratulate yourself.

14. Don’t Be Afraid to Say What You Think

Most content on the web is bland and dreadfully boring. This is because far too many bloggers focus on regurgitating the same news as everybody else without bothering to add their own opinions. Obviously, you don’t want to fall afoul of libel laws, but that doesn’t mean you can’t (or shouldn’t) say what you think.

Once you’ve started to discover your own “voice,” don’t be shy about sharing your opinions. This makes for more interesting reading. Don’t be contrarian for its own sake, and don’t set out to purposefully piss anyone off, but make sure there’s enough of you in your writing to make it a worthwhile read for your audience.

15. Do Your Research

Aside from plagiarizing someone else’s work, nothing will undermine your credibility faster than failing to do your homework.

In their eagerness to be done with a blog post (or even a major newspaper article), many writers try to take shortcuts with the facts. This can range from accidentally fudging a statistic out of haste to being lazy when it comes to sourcing or attribution. Not only can this land you in big trouble with your editor/content marketing manager/other boss-type person, but it also makes you look like an amateur.

Everybody makes mistakes, and you don’t need to spend weeks cross-referencing every last statistic (see the next tip), but common sense should prevail here – don’t rely exclusively on sites like Wikipedia, and use current, primary sources whenever possible.

16. Remember Done Is Better than Perfect

You should definitely take the time to write as well as you can, proofread and edit your work thoroughly, and ensure that your piece flows logically from one point to the next.

However, this doesn’t mean you should take weeks to write something.

No piece of writing will ever be perfect – you have to know when it’s time to let it go. This is especially important in content marketing because you’ll rarely (if ever) have the luxury of crafting agonizingly beautiful blog posts full of poignant sentences and evocative imagery. As you become more confident, the “writing” part of writing will become easier and faster but never lose sight of the fact that deadlines, or editorial calendars, are just as much your masters as any boss or manager.

As for me, I’m going to take my own advice and call this post done. I hope you find these tips useful, no matter how long you’ve been writing.

In Summary, consider the following ways to improve your writing skills;

1. Brush up on the basic principles of writing, grammar, and spelling.
2. Write like it’s your job and practice regularly.
3. Read more so you develop an eye for what effective writing looks like.
4. Find a partner. Ask them to read your writing and provide feedback.
5. Join a workshop, meetup, or take a writing night class.
6. Take the time to analyze the writing you admire.
7. Imitate writers you admire.
8. Outline your writing.
9. Edit your writing.
10. Accept that first drafts are often bad and revise.
11. Find an editor who demonstrates patience.
12. Eliminate unnecessary words from your writing.
13. Review your earlier work and see how you’ve grown.
14. Don’t be afraid to say what you mean in what you write.
15. Make sure you do adequate research on your topic.
16. Don’t delay writing. Get it done now.

I hope you find this article helpful.