Google Expects Blogs to be Useful and easy to Navigate for Phone users. The Google Mobile-Friendly Algorithm Update ranks phone friendly sites on Mobile Search over sites that are difficult for Phone users to Use.
I seriously dealt with Google’s Panda and Penguin Algorithm Updates in my previous Episodes. This episode would successfully explain the meaning of mobile-friendly algorithm update and how it affects you a blogger.
The Google mobile-friendly update, like the name implies, focuses on mobile search results. With every passing day, the number of those browsing with their phone increases.
These mobile users encounter difficulties trying to access content from some blogs. This is usually because some blogs were designed with Desktop users in mind. Such blogs give bad user experience for those surfing with their mobile.
To eliminate difficulties encountered by mobile users while visiting some blogs/website, Google has released a mobile-friendly algorithm update. This implies that only blogs that work well on phones would rank well on Google mobile search results.
On April 21, 2015, Google released a mobile-friendly algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results. This update has different names given to it. Some of its common names are:
- mopocalypse or
Mobile-Friendly Blog Tester
The good news is that you can check whether or not your blog is mobile friendly. Use this Mobile-Friendly Test tool to test whether your blog is mobile friendly. If not, ensure to make it mobile-friendly as it is a ranking signal.
Learn Blogging SO2E4: Google Mobile-Friendly Update. Hope you found this helpful? Feel free to share with friends and don’t fail to let me know how you feeling using the comment box.
3. Season 2 Episode Two: Google’s Penguin