Facebook, a Meta company, offers several certifications that digital media, marketing, and IT professionals can earn to demonstrate their knowledge of its online marketing functions. These social media marketing certifications involve taking exams that assess your ability to use specific applications and perform certain tasks on the platform.
Recommended
In this article, we review the complete list of Facebook certifications you can earn to advance your career and earn additional qualifications for various roles.
What are Facebook Blueprint certifications?
Facebook Blueprint is a free online training program that focuses on Facebook, Instagram, and Messenger advertising and includes more than 90 courses for associate and professional learning. Facebook Blueprint certifications show you’ve mastered Facebook advertising with an emphasis on topics such as audience targeting, content strategy and implementation, analysis of results, and the platform’s rules and regulations for ethical advertising practices. These certifications measure digital advertisers’ proficiency using the functions of Facebook’s entire platform. To earn a certification, you pass the exam that tests your proficiency in using Facebook’s applications and performing specific advertising functions associated with that certification’s focus.
You can prepare for certification exams by taking the free Facebook Blueprint online courses that cover the different advertising functions and completing practice tests. When you pass an exam, you earn a digital badge that you can share on Facebook, your professional networking profile, and your website or online portfolio. To take an exam and earn your Facebook Blueprint certification and badge, register for a proctored online exam through Facebook’s business website. You pay a testing and certification fee which vary depending on the certification. Exams are $150 for professional-level credentials and up to $99 for associate exams.
9 Facebook certifications to include on your resume
Facebook certification exam levels vary from entry-level marketers to expert professionals. The following is a list of Facebook certifications you can earn:
1. 100-101: Facebook Certified Digital Marketing Associate
This 90-minute exam is for entry-level marketers, including job seekers and students. It is an associate-level exam that covers principal advertising concepts on Facebook, Instagram, and Messenger.
Exam topics include:
-
Value of Facebook
-
Platform presence establishment
-
Advertising fundamentals
-
Ad creation and management
-
Campaign results and reports
2. 200-101: Facebook Certified Marketing Science Professional
This 105-minute exam is for those with at least three years of experience with measurement strategies, research execution, statistics knowledge, and data manipulation. The professional-level exam focuses on using data, insights, and measurement to make informed marketing recommendations.
Exam topics include:
-
Assessment
-
Hypothesis development
-
Recommended measurement solutions
-
Analysis performance
-
Insights generation
-
Data-driven recommendations
3. 300-101: Facebook Certified Creative Strategy Professional
This 90-minute exam is for strategy professionals with experience developing creative brand advertising strategies on Facebook, Instagram, and Messenger. It recognizes those who possess advanced competency in the strategic skills needed to inspire, improve, and drive better results.
Exam topics include:
-
Mobile fundamentals
-
Research and insights
-
Brief development
-
Evaluation and measurement
4. 400-101: Facebook Certified Media Planning Professional
This 105-minute exam is for digital planners, media planners, programmatic planners, marketing consultants, and hybrid roles. It measures competency in designing an end-to-end Facebook marketing strategy that aligns with business goals and complements a holistic marketing plan.
Exam topics include:
-
Needs assessment
-
Learnings and insights
-
Media recommendation
-
Campaign performance monitoring
-
Media strategy
5. 410-101: Facebook Certified Media Buying Professional
This 90-minute exam is for digital media buyers, account salespeople, account managers and executives, marketing executives, social media managers, brand marketers, and marketing consultants. It recognizes professionals with advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram, and Messenger.
Exam topics include:
-
Campaign planning
-
Setup
-
Optimization
-
Measurement and Reporting
6. 500-101: Facebook Certified Marketing Developer
This 2 ½-hour exam, set up in two parts, is for software developers, front-end engineers, website developers, information technology (IT) consultants, technology integrators, and technical account and partner managers. The exam measures competency in the technical implementation of marketing solutions. The multiple-choice exam takes 90 minutes, while the coding assessment lasts about an hour. This certification is a prerequisite for Advanced Marketing Developer and Advertising API Developer certifications.
Exam topics include:
-
Build
-
Troubleshoot
7. 510-101: Facebook Certified Advanced Marketing Developer
The 2 ½-hour exam is for software developers, mobile web developers, full-stack engineers, and website developers. It measures competency in the technical implementation of advanced marketing solutions. The two-part exam has a 90-minute multiple-choice test and a coding assessment that lasts about two hours. Facebook Certified Marketing Developer (500-101) is a prerequisite for this certification.
Exam topics include:
-
SDK/app events for Android and iOS
-
Offline conversions
-
Verticalized dynamic ads
8. 520-101: Facebook Certified Advertising API Developer
This 2 ½-hour exam is for software developers, full-stack engineers, back-end engineers, and solution architects. It measures competency in configuring and troubleshooting marketing application programming interface (API) integrations. The two-part exam has a 90-minute multiple-choice test and a coding assessment that lasts about two hours. Facebook Certified Marketing Developer (500-101) is a prerequisite for this certification.
Exam topics include:
-
Setup infrastructure
-
Write code
-
Troubleshoot
9. 600-101: Facebook Certified Community Manager
This 105-minute exam is for community leaders, brand managers, and social media managers with the skills and knowledge to manage, scale, and connect online communities. The exam recognizes those with the ability to build, scale, and sustain an online community by utilizing community-building strategies and tools.
Exam topics include:
-
Define and establish a community
-
Develop community strategies and processes
-
Make strategic content decisions
-
Engage and moderate the community
-
Measure and analyze community success
I hope you find this article helpful.
