As a coach, you don’t have to limit yourself to one-on-one sessions with your clients especially if they are usually in person. Not only does this place your earnings on a lower scale but also limits your client base.
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Considering your wealth of knowledge and experience that you can share with others, and with the high demand for online courses in the past years, it’s only wise to incorporate them into your offerings.
You shouldn’t miss out on this lucrative opportunity to expand your reach and increase your income.
However, the question is, how can you grow your coaching business using online courses?
Here are effective tips on how to take your coaching business to the next level with online courses:
- Identify the most demanding topic among your clients
- Validate the course idea with your clients
- Develop a high-quality course content
- Choose the right hosting platform to sell your course
- Set up and brand your course website
- Test different pricing strategies for the course
- Promote and market your online course
- Build relationships with your students through online communities
- Share testimonials from past students and clients
In this article, I am going to explain each step extensively with practical steps on how to actualize it. So, whether you are a seasoned coach or just starting, read on to discover how you can grow your coaching business with online courses.
Step 1: Identify the most demanding topic among your clients
Sure, I know that you’re knowledgeable on a lot of topics in your industry but before creating an online course as a coach, make sure that it’s a topic your clients are very much interested in.
Remember the goal is to grow your coaching business. Topics with high demand rates will increase the likelihood of more students enrolling in your courses.
This means more revenue and more recommendation.
So, how do you identify the topic that your client is most interested in?
- Ask them directly: You can do this by conducting surveys with tools like SurveyMonkey or Google Forms. Ask them what topic they’re interested in learning and gather their feedback. Alternatively, you can conduct a survey on any of your social media handles where you suggest some topics and have your audience vote for their favourite.
- Pay attention to online forums: Monitor and analyze the frequent questions in your industry. Some of the forums to check out are Quora, Reddit, Facebook, and Linkedin groups. You’ll find topics that are most frequently requested or that clients seem to struggle with the most.
- Research industry trends: Use keyword research tools like Google Trends, Ubersuggest, and SEMRush to check for popular topics among your target audience. Also, keep an eye on industry hashtags on social media
- Check out your competitors: You can also monitor your competitor’s offerings, see what topics they are offering and determine if there are any gaps in the market that you can fill.
These strategies above will help you come up with the most demanding topic among your clients. That way, you can create an online course that will meet their needs.
Step 2: Validate the course idea with your clients
Now that you have your course topic, it’s time to validate the idea with your clients. Remember that a topic that works offline may not really work online and people learn differently online.
So, validating your course idea helps you to determine whether your target audience wants to learn the same content from you differently.
To do this, you can draft your course outline and send it to your clients, asking for their feedback. Or you can even presell your course.
Alternatively, you can check Udemy market insights. Simply type your proposed course topic in the search bar to see if the courses appear. If they do, it means the topic has a demand on Udemy and has potential.
You can also create a free short course and use it as a lead magnet to confirm if your clients are interested in such a topic. Depending on their response rate, you can then create an in-depth course on it.
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