8 Popular Reputation Management Software Programs

Customers often read online reviews and comments about a brand before they decide to purchase a product or service from them. Reputation management software programs can help businesses keep track of what people are saying about their brand online and respond accordingly. If you work in marketing, then you might be interested in exploring some popular reputation management software programs. In this article, we explain what online reputation management software is, share some of the key features to look for when choosing a program and list eight popular reputation management software tools you can use.

What is online reputation management software?

Online reputation management software is a tool many companies use to learn what people are saying about their brand, products and services. Reputation management tools scan social media platforms and websites for keywords. Then they compile online reviews and comments that contain keywords relevant to a specific company. This makes it easy for organizations to view and respond to comments that may appear on several websites and digital platforms. Companies can also use these systems to monitor their competitors. Investing in online reputation management software can benefit your organization by helping you:

• Gain new customers

• Increase sales

• Improve your brand image

• Save time

• Nurture customer relationships

• Mitigate reputational risks

• Increase brand awareness

Key features of reputation management software programs

The main objective of reputation management software programs is to help companies discover what people are saying about their brands online so they can respond. While the exact features each reputation management tool offers may vary, there are some important functions you may want to look for when reviewing your options. Here are some of the key features many popular reputation management software programs include:

• Desktop and mobile access

• Real-time notifications

• Social media monitoring

• Search engine optimization reports

• Response templates

• Automatic reminders

8 reputation management software programs

There are numerous reputation management software programs available on the market. The type of reputation management software program that’s right for your organization may vary based on the industry you’re in, how active your business is online and what geographies you serve. Here are eight popular reputation management software programs you can explore to get started:

1. Swell

Swell offers several advanced features that help businesses monitor online reviews and actively seek customer feedback. This program allows users to create customer satisfaction surveys to connect with their customers directly and gain important insights. Swell also provides real-time review notifications and generates automatic reports. Some of the key features Swell offers include:

• Automated customer review requests

• Review response templates

• Review filters and tagging options

2. Sprout Social

Sprout Social is a well-known, full-service social media software application that allows businesses to schedule posts across multiple platforms and track key analytics. This cloud-based program also makes it easy for users to read and respond to comments, reviews and direct messages on a wide variety of social networks. Companies that want more advanced reputation management features can upgrade their Sprout Social account to include social listening tools that allow them to track keywords and mentions of their brand online. Some of the primary features Sprout Social offers include:

• Desktop and mobile applications

• Shared editorial calendars

• Conversation histories and internal notes

3. LocalClarity

LocalClarity is a cost-effective online reputation management software program for small businesses. This tool offers local search options and multi-location review features to help business owners and managers discover what people in their communities are saying about their products and services. It also allows users to save response templates and establish auto-response campaigns to save time. Some of the key benefits of using LocalClarity include:

• Unlimited users and reports

• Notification emails

• Real-time review monitoring

4. NiceJob

Nice job is another excellent option for small businesses. This reputation management software program collects reviews automatically so team members can engage with and respond to them. As a cloud-based application, Nicejob works well with all web browsers and offers an iOS mobile application. This program also features NiceAI, which is a tool you can turn on to request testimonials from new customers automatically. This can help you increase brand awareness and improve your company’s online reputation. Some of the key features NiceJob offers include:

• Automated social media posts

• Lead generation microsites

• Website widgets to display positive reviews

5. Birdeye

Birdeye is a fully customizable reputation management software program designed for large enterprises. It offers role-based dashboards so multiple team members can monitor online reviews at the same time. Birdeye is compatible with any web browser and offers a smartphone application for iOS and Android users. This software application is ideal for large teams because it offers unlimited users and locations. Some of the key features of this program include:

• Role-based permissions for different users

• Review tracking on over 150 popular websites

• Real-time notifications via email and text message

6. BrightLocal

BrightLocal is a popular online reputation management software program that helps businesses track their reviews. It also includes search engine optimization (SEO) tools to help make your website content more visible. BrightLocal offers social media integrations as well to help companies respond to comments about their products and services quickly. This cloud-based application is easy to access from tablets and desktops remotely. Some of its key features include:

• Review tracking on over 80 popular websites

• Website widget feature that highlights positive reviews

• SEO auditing and ranking reports

7. Podium

Podium is a well-known reputation software application that uses text messaging to help companies manage relationships with their customers and improve their online reputation. This tool gathers online reviews and comments from a wide variety of websites and condenses them so they appear on a single, easy-to-use dashboard. Podium also allows businesses to send their customers review invitations, respond to reviews through the dashboard and exchange text messages with current and potential customers. Some of the key features Podium offers include:

• Competitive benchmarking

• In-depth analytics

• Customizable response templates

8. GetMoreReviews

GetMoreReviews helps companies generate more reviews from their customers and display them on a wide variety of websites. This can improve a business’s brand awareness and help them attract new customers. As a cloud-based application, GetMoreReviews is easy to access remotely. It also sends users automatic alerts if they receive an unhappy review from a customer so they can respond to it quickly and resolve the issue. In addition to sending real-time alerts, GetMoreReviews features a review blocker that automatically removes unfavorable reviews from many websites. Some of the other key features GetMoreReviews offers include:

• Automated social posts

• Email management

• Review reminders

I hope you find this article helpful.