Growing a business requires many things. One of them is regular communication with customers.
As a business owner, the means to relate with potential clients and established customers include the company’s social media platforms and sending regular email newsletters.
Regular communication with existing and potential customers is one secret to business growth.
Businesses that show up often quickly find a place in the heart of their target audience. Meanwhile, businesses that show up when they want to can easily lose relevance. If not brands like MTN and Airtel and other telecommunication companies would not invest so much in repeated advertising and marketing promotions.
Sending regular email newsletters is one of the best email marketing practices for small and big businesses. It offers value to your clients and drives them to patronize your company much more.
What is an Email Newsletter?
An Email newsletter is an email with both text and media format, sent regularly to a list of subscribers, to keep them informed on product news, tips, and updates.
The frequency of sending out email newsletters depends on the nature of the business, the subscriber’s expectations, and the type of content. Meanwhile, the average frequency of sending the newsletter is on a weekly or monthly basis.
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4 Importance of Sending Out Regular Email Newsletter
When a business makes it a habit of sending useful relevant information to its list of subscribers, it gives the brand a face in the eyes of the customers. According to Statista, 49% of consumers are happy to receive emails from brands they love on a weekly basis.
Your audience begins to be more conscious of your products and services as they keep seeing updates, tips, and valuable content sent to their box from your company. This builds trust in your products and services. Whenever they need products or services in your business category, they come to buy from you
This result is achieved over time by sending out a periodical email newsletter yet not making the content pushy like a general sales copy.
It is not written as a sales copy but the underlying effect is to spur buying attitudes from potential and existing customers.
Smart businesses focus on building long-term relationships by sending email newsletters to existing and potential customers.
Research reveals that 77% of businesses use an email marketing newsletter as part of their content marketing strategy. Several numbers of them record email newsletters as their most important digital marketing tool.
Part of why businesses use email newsletters is because it results oriented. Content marketing institute reveals more than 30% of B2B marketers state that sending an email newsletter is the best way to nurture leads.
But whichever cause a company is writing a newsletter for, the result is mostly achieved. When it is well written, it motivates readers to take some sort of action.
Whether you need customers to take part in a survey, buy from your online store, or sign up for an upcoming event, sending an email newsletter is highly result oriented.
This is also due to audience segmentation practice that is achieved by sending a newsletter. Whereby users group audiences into different segments to achieve specific results according to their age, location, buying history, etc.
Email newsletters reach a large number of customers and prospects at the same time. It is a fast, cost-effective, and sufficient means of reaching your public with an organized sales-tailored message. With newsletters, you will have control over your email list as long as continue to deliver value.
Sending a newsletter, give you access to include anything from e-books, weekly company digest, interviews, news, and testimonials. The reachability benefit is vast as you can easily carry your audience along while giving them reasons to stay with your brand.
Businesses have the opportunity to personalize their mail content to readers. Brands can create unique emails for each person on their email list. This interests the target customer and influences their behavior to take positive actions.
Personalization is one importance of sending an email newsletter. Readers receive relevant information from the brands they love with their details included in the email. This helps to add personal touch based on recipients’ behavior and history.
The advantage of this effect for brands is it strengthens customer relationship, increase sales conversion, and increases engagement with customers.