Web Stories are a visually rich, full-screen content format for the web, which allows you to tap or swipe through stories.
To consume content, you can tap or swipe through Web Stories. Google supports Web Stories, so you might find them across Google Search and Discover.
If you’re considering the idea of creating stories for your brand, here are some of the benefits that you can get from building Google Web Stories:
1. An Engaging Experience For The Website Visitor
Google Web Stories can increase engagement, and enhance the full-screen user experience for any website visitor.
Be it storytelling, or adding a flair to your website blogging, Google web stories can certainly bring an immersive experience to your website.
Google Web Stories are available for both mobile and desktop viewers on the full screen. With a limited description, a user can feel like being a part of your story or brand.
2. A New Method To Attract Your Target Audience
Google Web Stories are not only attractive but they are a powerful feature that allows your story to become visible on multiple platforms.
These stories are visible on Google Search Pages, and Google images, hence, it’s worth creating and sharing them.
Moreover, this can enhance your SEO efforts as it’s quality content creation and sharing that can bring the right customers to your website.
Lastly, the addition of CTA’s and links make them even more acceptable for driving traffic to your website.
3. Complete Content Ownership
With Google Web Stories, it’s possible to mold the content and the creative choices are endless.
Moreover, the owner is solely credited to the creator. Using third-party platforms or AMP, a user can gain complete creative control or ownership of these stories.
This is the major difference between social media stories and Google Web Stories. It’s up to the person to do what they like with the story.
You can share your Google Web Stories, the way you please. Always think of your brand and create the perfect story to attract the right customers.
Thus, the creative choices are endless and the creator can do with their stories, the way they please.
4. Viewers Find It Fun
An internet user is continuously fed with content. To keep it engaging for viewers, share beautiful, dynamic stories they would want to watch again.
Sharing informative content can also prove to be useful for businesses.
They can engage with their audience meaningfully and create positive relationships with them. By doing as such, a business can become a thought leader in its niche.
5. An Opportunity For Unique Ad Creation
Lastly, it’s a great option to integrate ads with stories to make your ads engaging. This way brands can look for more innovative and creative ways to create an ad.
With a great SEO enhancement possibility with such stories, an ad can be tied for better reach and engagement.
Therefore, with more CTA’s and links to landing pages and blogs, it’s a creative way to get your ad in front of the target audience who are more likely to interact with it due to its dynamic nature.