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WAEC GCE 2022 Marketing Syllabus

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This is the official marketing syllabus for Waec Waec 2022. You may click here for how to Pass Waec GCE 2022 or Check here to get Waec Waec syllabus for all subjects.

  1. PREAMBLE

The Marketing syllabus at the Senior Secondary School level in Nigeria is designed to assess the candidates’ basic knowledge of marketing.

It includes an overview of marketing, marketing concepts, marketing mix, consumer and organizational behavior, marketing management and entrepreneurship.

  1. AIM AND OBJECTIVES

The aim of the examination is to test candidates’

(1).      knowledge, skills, concepts needed to practice marketing as a career.

 

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(2).     ability to set up and manage a market outlet.

(3).     understanding of the roles of marketing in the economy

  1. SCHEME OF THE EXAMINATION

There will be two papers, Papers 1 and 2, both of which will constitute a composite paper to be taken at one sitting.

PAPER 1:  Will consist of forty multiple-choice objective questions which will cover the entire syllabus. Candidates are expected to answer all the questions in 50 minutes for 40 marks.

PAPER 2:  Will be a 2-hour paper consisting of six essay questions, out of which candidates will be expected to answer any four for 80 marks.

  1. DETAILED SYLLABUS
S/NO TOPICS                                            NOTES
1 Introduction to Marketing (a)   Meaning;

(b) Explanation of basic terms in marketing:   needs, wants, demands, product, exchange, transactions, and markets,

(c)   Brief history of marketing in Nigeria;

(d)   Functions of marketing.
2 Marketing Concepts (a)     Meaning;

(b)   Various marketing concepts (production, product, selling, marketing and societal marketing).
3 Marketing Mix and Marketing Environment    (a) Meaning;

(b)     Elements (4 Ps);

(c)i   Explain Marketing Environment

(c)ii Factors affecting marketing environment:

–       political;

–       cultural;

–       religious;

–       economic;

–       technological;

–       social.
4. Products (a)     Meaning;

(b)   Classification (Industrial goods, consumer goods,

services, primary and secondary products and mineral

products-oil and non oil;

(c)   Distinctions between classes of products.

(d)   Product Design*
5. Markets    (a) Meaning;

(b)   Classification:

–       Consumer;

–       Organization (industrial, reseller and government)
6. Consumer and Organizational Behaviour (a) Meaning;

(b) Influencing factors;

(c)   Decision process in logical order
7. Marketing Planning and Research (a)i     Meaning, process and importance;

ii Elements of marketing planning;

iii Information required for marketing planning

(b)   Reasons for marketing planning and research.

(c) Utilization of feedback
8 Pricing (a)   Meaning;

(b)i Strategies (haggling, cost-plus, demand and

competition);

ii Application of strategies*

(c)   Price determinants.
9 Advertising (a) Definition;

(b) Functions;

(c)   Media – meaning, types, advantages and disadvantages.

(d) Production of sample adverts*
10 Sales Promotion (a)     Meaning and Functions;

(b)   Forms – price-off, coupons, salesmen competition,

loyalty schemes, premium offers, trade-in-allowance,

sampling, training schemes, and merchandising incentives.
11 Merchandising (a)   Meaning;

(b)     Elements (packaging, branding and labeling)

(C)     Influencing factors;

(d)     Functions.
12 Distribution (a)     Definition;

(b)     Channels of distribution (definition and types)

(c)   Factors influencing choice of distribution channels

(d)     Functions of channel members.
13 Transportation (a)     Meaning, mode, choice and importance;

(b)   Documents used in transportation;

(c)   Factors affecting choice of transportation
14 Warehousing (a)   Meaning, types and functions.

(b)   Activities in the warehouse
15 Market Unions and Facilitators (a)     Market Unions (Meaning and types)

(b)     Roles of Market Unions in local markets;

(c)     Market Facilitators ”“ meaning, types and roles.
16 International Marketing (a)   Meaning, importance/reasons and methods of engaging in international marketing,

(b)     Influencing factors;

(c)   Guiding rules and regulations;
17 ICT in Marketing (a)   E-Marketing (electronic marketing) ”“ meaning, ,importance, uses, ethics and abuses.
18 Entrepreneurship in Marketing (a)     Meaning of entrepreneurship and entrepreneur;

(b)     Sources of funds;

(c)     Factors affecting location of a market outlet;

(d)     Management of market outlets ”“ purchase and supply of goods and services;

(e)     Selling and bargaining skills;

*Emphasis should be on practical

5 .     SUGGESTED READING LIST

  • Fundamentals of Marketing by O.O. Shokan ”“ MAM Education Limited, Lagos.
  • Commerce Textbook by G.A. Saka and Nnabuko J.O. ”“ Emiola Publisher Ltd
  • Marketing in Nigeria: Concepts, Principles and Decisions, 2nd Edition by B.A. Agbonifoh, O.E Ogwo, D.A. Nnolim, and A.D. Nkamnebe, (2007). – Afritowers Limited Publisher.

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17 Comments

  1. Tanx so much I still need chemistry and pyhsis time table

  2. I don’t have the note and I need to read sir

  3. I wish this to work for me

  4. Thanks am extremely greatful

  5. please, what are the required textbooks for waec on commerce

  6. Thank u so much sir

  7. Thanks sir but i need neco time table

  8. your good sir

  9. Thank you sir

  10. thank you

  11. Pls I need key point on marketing

  12. Note on marketing I dont have the note and waec is near please help me

  13. Thank you sir

  14. Please how can I view waec time table

  15. thanks

  16. sir thank you so much