Waec GCE 2021 Marketing Syllabus And Hot Topics
This is the official marketing syllabus for Waec Waec 2021. You may click here for how to pass Waec GCE 2021/2022 or click here to get Waec Waec syllabus for all subjects.
- PREAMBLE
The Marketing syllabus at the Senior Secondary School level in Nigeria is designed to assess the candidates’ basic knowledge of marketing.
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It includes an overview of marketing, marketing concepts, marketing mix, consumer and organizational behavior, marketing management and entrepreneurship.
- AIM AND OBJECTIVES
The aim of the examination is to test candidates’
(1). knowledge, skills, concepts needed to practice marketing as a career.
(2). ability to set up and manage a market outlet.
(3). understanding of the roles of marketing in the economy
- SCHEME OF THE EXAMINATION
There will be two papers, Papers 1 and 2, both of which will constitute a composite paper to be taken at one sitting.
PAPER 1: Will consist of forty multiple-choice objective questions which will cover the entire syllabus. Candidates are expected to answer all the questions in 50 minutes for 40 marks.
PAPER 2: Will be a 2-hour paper consisting of six essay questions, out of which candidates will be expected to answer any four for 80 marks.
- DETAILED SYLLABUS
S/NO | TOPICS | NOTES |
1 | Introduction to Marketing | (a) Meaning; (b) Explanation of basic terms in marketing: needs, wants, demands, product, exchange, transactions, and markets, (c) Brief history of marketing in Nigeria; (d) Functions of marketing. |
2 | Marketing Concepts | (a) Meaning; (b) Various marketing concepts (production, product, selling, marketing and societal marketing). |
3 | Marketing Mix and Marketing Environment | (a) Meaning; (b) Elements (4 Ps); (c)i Explain Marketing Environment (c)ii Factors affecting marketing environment: – political; – cultural; – religious; – economic; – technological; – social. |
4. | Products | (a) Meaning; (b) Classification (Industrial goods, consumer goods, services, primary and secondary products and mineral products-oil and non oil; (c) Distinctions between classes of products. (d) Product Design* |
5. | Markets | (a) Meaning; (b) Classification: – Consumer; – Organization (industrial, reseller and government) |
6. | Consumer and Organizational Behaviour | (a) Meaning; (b) Influencing factors; (c) Decision process in logical order |
7. | Marketing Planning and Research | (a)i Meaning, process and importance; ii Elements of marketing planning; iii Information required for marketing planning (b) Reasons for marketing planning and research. (c) Utilization of feedback |
8 | Pricing | (a) Meaning; (b)i Strategies (haggling, cost-plus, demand and competition); ii Application of strategies* (c) Price determinants.
|
9 | Advertising | (a) Definition; (b) Functions; (c) Media – meaning, types, advantages and disadvantages. (d) Production of sample adverts* |
10 | Sales Promotion | (a) Meaning and Functions; (b) Forms – price-off, coupons, salesmen competition, loyalty schemes, premium offers, trade-in-allowance, sampling, training schemes, and merchandising incentives. |
11 | Merchandising | (a) Meaning; (b) Elements (packaging, branding and labeling) (C) Influencing factors; (d) Functions. |
12 | Distribution | (a) Definition; (b) Channels of distribution (definition and types) (c) Factors influencing choice of distribution channels (d) Functions of channel members. |
13 | Transportation | (a) Meaning, mode, choice and importance; (b) Documents used in transportation; (c) Factors affecting choice of transportation |
14 | Warehousing | (a) Meaning, types and functions. (b) Activities in the warehouse |
15 | Market Unions and Facilitators | (a) Market Unions (Meaning and types) (b) Roles of Market Unions in local markets; (c) Market Facilitators ”“ meaning, types and roles. |
16 | International Marketing | (a) Meaning, importance/reasons and methods of engaging in international marketing, (b) Influencing factors; (c) Guiding rules and regulations; |
17 | ICT in Marketing | (a) E-Marketing (electronic marketing) ”“ meaning, ,importance, uses, ethics and abuses. |
18 | Entrepreneurship in Marketing | (a) Meaning of entrepreneurship and entrepreneur; (b) Sources of funds; (c) Factors affecting location of a market outlet; (d) Management of market outlets ”“ purchase and supply of goods and services; (e) Selling and bargaining skills; |
*Emphasis should be on practical
5 . SUGGESTED READING LIST
- Fundamentals of Marketing by O.O. Shokan ”“ MAM Education Limited, Lagos.
- Commerce Textbook by G.A. Saka and Nnabuko J.O. ”“ Emiola Publisher Ltd
- Marketing in Nigeria: Concepts, Principles and Decisions, 2nd Edition by B.A. Agbonifoh, O.E Ogwo, D.A. Nnolim, and A.D. Nkamnebe, (2007). – Afritowers Limited Publisher.
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