Waec GCE 2021 Marketing Syllabus And Hot Topics

(b) Explanation of basic terms in marketing:   needs, wants, demands, product, exchange, transactions, and markets,

(c)   Brief history of marketing in Nigeria;

(d)   Functions of marketing.

(b)   Various marketing concepts (production, product, selling, marketing and societal marketing).

(b)     Elements (4 Ps);

(c)i   Explain Marketing Environment

(c)ii Factors affecting marketing environment:

–       political;

–       cultural;

–       religious;

–       economic;

–       technological;

–       social.

(b)   Classification (Industrial goods, consumer goods,

services, primary and secondary products and mineral

products-oil and non oil;

(c)   Distinctions between classes of products.

(d)   Product Design*

(b)   Classification:

–       Consumer;

–       Organization (industrial, reseller and government)

(b) Influencing factors;

(c)   Decision process in logical order

ii Elements of marketing planning;

iii Information required for marketing planning

(b)   Reasons for marketing planning and research.

(c) Utilization of feedback

(b)i Strategies (haggling, cost-plus, demand and

competition);

ii Application of strategies*

(c)   Price determinants.

(b) Functions;

(c)   Media – meaning, types, advantages and disadvantages.

(d) Production of sample adverts*

(b)   Forms – price-off, coupons, salesmen competition,

loyalty schemes, premium offers, trade-in-allowance,

sampling, training schemes, and merchandising incentives.

(b)     Elements (packaging, branding and labeling)

(C)     Influencing factors;

(d)     Functions.

(b)     Channels of distribution (definition and types)

(c)   Factors influencing choice of distribution channels

(d)     Functions of channel members.

(b)   Documents used in transportation;

(c)   Factors affecting choice of transportation

(b)   Activities in the warehouse

(b)     Roles of Market Unions in local markets;

(c)     Market Facilitators ”“ meaning, types and roles.

(b)     Influencing factors;

(c)   Guiding rules and regulations;

(b)     Sources of funds;

(c)     Factors affecting location of a market outlet;

(d)     Management of market outlets ”“ purchase and supply of goods and services;

(e)     Selling and bargaining skills;