A well-structured sales process allows salespeople to close deals in a predictable way. The tools you purchase should turn your process into something more efficient and productive.
The following are the best account-based sales and marketing tools for you:
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Demandbase
Nowadays, companies are trying to win larger deals on accounts of their ideal customer profile.
This is where Demandbase helps salespeople by finding lookalike accounts for your best existing customers, nurture leads, reactivate, retarget, and upselling.
Demandbase’s ABM Analytics helps users to understand which marketing campaigns work best to reach target accounts and provides insight into which accounts have the highest engagement and opportunity for growth.
Influ2
The software goes beyond the accounts and lets you target specific relevant people.
Knowing your target persona, Influ2 allows you to run ads with personalized messages relevant to the person’s job function or area of expertise.
Track all the intent signals on a person-to-person basis, prioritize the most effective messages for particular accounts, and identify sales-ready targets by behavioral scoring.
Terminus
Terminus offers detailed first- and third-party data to create a segmented list of accounts and start running tailored campaigns.
Terminus lets you run campaigns where your audience spends time – on social media, the web, or in their inbox.
Website personalization, account-based chat, LinkedIn stream, custom email signatures – everything is possible within the tool.
Datanyze
Using Datanyze, the sales team can evaluate the software environment of the prospect to create personalized engagement through the right channels.
To find your target accounts, Datanyze has more than 200 data points on 35M global companies.
With the help of data enrichment functionality, salespeople can qualify leads faster and convert them at a higher rate.
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