When you hear the word “Google RankBrain“, what comes to your mind? Ranking and Thinking right? You are not far from the truth. RankBrain is an artificial intelligence (AI) program used to help process Google search queries.
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According to Search Engine Land, RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.
Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming.
On the other hand, Artificial intelligence is where a computer can be as smart as a human being, at least in the sense of acquiring knowledge both from being taught and from building on what it knows and making new connections.
Although RankBrain is not the new way Google ranks search results, yet, it is part of Google’s overall search “Algorithm,” a computer program that’s used to sort through the billions of pages it knows about and finds the ones deemed most relevant for particular queries.
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According to FORBES, RankBrain Is Not An Algorithm Update.
It isn’t an algorithm update. Don’t think of RankBrain the way you would think of Panda, Penguin, or Hummingbird. This isn’t a new algorithm, nor is it any kind of standalone update to assist that algorithm. Instead, it’s a new modification, working in conjunction with Hummingbird (the semantic search algorithm) to produce more meaningful results.
RankBrain is mainly used as a way to interpret the searches that people submit to find pages that might not have the exact words that were searched for.
RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked, Corrado said. In the few months, it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query.
All learning that RankBrain does is offline. It’s given batches of historical searches and learns to make predictions from these.
Those predictions are tested, and if proven good, then the latest version of RankBrain goes live. Then the learn-offline-and-test cycle is repeated.
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