One day your blog is ranking the first page for a very competitive keyword. The next day, your entire website seems to have completely disappeared from Google Search Result. And you are now wondering, why do I always lose ranking?
If you are experiencing the situation above, then you are not alone. I have sustained so many heart attacks due to a drop in rankings. My brother. there is nothing as painful as when your high traffic post suddenly stops ranking well.
It is normal for your ranking to drop when an authority blog writes a similar article and outranks you. Also, your ranking will continue to shake when you copy and paste content on your blog. As the original blog updates their post, you will surely lose ranking.
Another painful thing is when an authority blog copies your article and still ranks more than you.
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All these problems are what gives bloggers high blood pressure. Let’s find out the measures to stabilise your ranking so you won’t disappear again…
How To Stabilise Your Rankings
To put it simply, follow the steps below if you want to find continued ranking and SEO success!
1. Don’t Deceive Visitors:
Don’t show Google one thing and then show visitors another thing. Try to be as transparent as possible. Don’t link to pornographic websites when your website is supposed to be about blogging or school news.
2. Stop Spamming:
Google wants to eliminate any webpages that use tricks that are against its webmaster guidelines. According to Google, using any of these techniques could result in your website being deindexed:
- Automatically generated content
- Participating in link schemes
- Sneaky redirects
- Hidden links
- Scraped content
- Participating in affiliate programs without adding sufficient value
- Creating pages with malicious behaviour, such as phishing or installing viruses, trojans, or other badware
- Sending automated queries to Google
3. User-Generated Spam:
User-generated spam is created by people or bots that leave comments linking back to a website on forums, comment boxes, and user profiles.
You can suss out spammy comments by considering weird usernames/emails or content that seems out of place/unrelated to the topic at hand.
To prevent a related penalty, it’s a good idea to remove all spam comments (check out Akismet if you use WordPress) and manually moderate the content appearing on your website.
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4. Avoid Keyword Stuffing:
Keyword stuffing is a black hat SEO tactic that involves inserting or loading webpages with keywords and numbers to manipulate a website’s rankings on Google.
The scope of keyword stuffing is wide enough to include:
- The addition of unrelated keywords.
- Repetition of keywords.
- Keywords in Texts that are too tiny to be red.
5. Don’t Create Thin Content:
As many writers and content creators can tell you from experience, creating high-quality content is no easy task!
Google tries to provide users with the most relevant content to match their queries and rewards websites that are able to do.
Trying to game the system, many take the shortcut of literally copying content (also known as duplicate content) from high-ranking websites or getting machines to “rewrite” the content (also known as spinning articles).
According to Google, thin content is defined as having little or no original content. Having thin content can result in Google de-indexing your site or drop in your ranking.
6. Avoid Duplicate Content:
Duplicate content is when people copy content from other websites and try to pass it off as their own. Ensure that your write-ups and unique and not duplicate. Try everything within your ability to cure both internal and external duplicates.
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7. Never Write Content Using a Machine:
Many website owners can’t be bothered to create their own original content, so they sometimes take shortcuts, such as plagiarising content or spinning/rewriting articles, which goes against the original publisher’s intellectual property rights.
Yet other companies are more tech-savvy in their approach. Instead of plagiarizing or paying humans to write spun articles, they use computers to do so. The computer programs used essentially do the same thing as human article spinners.
Other Things To Stop Doing Are:
- Buying links.
- Linking from Forum Signatures.
- Spam blog commenting.
- Low-quality guest posting.
- Link exchanges, such as link farms.
- Paid links.
Things You Should Do…
- Provide relevant content.
- Improve your page speed
- Make your design simple
- Write long enough posts
- Practice white hat SEO
- Don’t copy and paste too much
- Write for readers to understand
- Be patient
Were you ranking number one on Google and suddenly stops ranking? Check out the measures I have outlined above. It should help you get back to Google front page.
Let me know how you feel via the comment box and don’t fail to share this post with your Blogger Friends.
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