Welcome to Episode 9 of Learn Blogging and SEO with Flash Isaac Season 3 (SO3E9). You may want to go through the full Season two of my blogging series here or Continue reading for the Important Backlinks in SEO.
One of the most used words in Blogging and SEO community is Backlink. Links are valuable for any website and they prove that your site has Authority. Domain Authority and Page Authority are A Function of Backlinks, Content and Age.
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Links can help you rank very high on Google, Bing and other search engines even with a new blog. But it’s not safe to assume that any link is a good link.
Before you rush into links building, you must understand that not all links are valuable. Quality of backlinks matter. Links could be DoFollow OR NoFollow.
See Also: Onpage SEO and Google ranking signals
If you are still not clear what NoFollow or DoFollow backlinks mean, you may quickly want to go through the brief explanations below.
Nofollow links attributes do not allow search engine bots to follow the link. That means if the website owner is linking to you with Nofollow attributes, it does not pass on link juice and at such won’t have an effect on your ranking.
An example of Nofollow Link or how to add nofollow:
<a href=”http://www.google.com/” rel=”nofollow”>Google</a>
Dofollow links allow google (all search engines) to follow them and reach your website. Giving you link juice and a backlink. DoFollow Backlinks has a high impact on your ranking. If a high authority site links to you with Nofollow, it can boost your ranking and authority too.
If a blogger is linking back to you with this link both Search Engine and Humans will be able to follow you.
An example of Dofollow Link:
According to my research, the following are 7 types of Backlinks in Search Engine Optimization (SEO).
As the name may suggest, directory links come from websites that act as a directory for people looking for certain products or services.
Online directories can accept free or paid submissions, so you may need to assign a small budget towards your link-building activities if you’re looking to build multiple directory links.
You may also need to consider subscription-based directories as these sites charge a fee for publishing your submission on a yearly basis.
Being featured on directories has the benefit of driving more targeted and relevant traffic back to your site. If your site is optimised, there’s a higher chance of these visitors converting into customers.
Read Also: How Google algorithm updates affect blogs
Along with building awareness around your brand, editorial links also aid with helping the organic search rankings of the website being linked to.
This is because high-profile publications such as The Huffington Post and The Daily Mail have a high Domain Authority (DA), are trusted by search engines, and identified as being good quality sites.
Therefore, when one of these high-DA publications link to your site, the search engine passes on some of the trust to your website. This is regarded as one of the factors in a search engines’ algorithm, providing your website with a stronger chance of ranking for your keywords.
Often referred to as one of the oldest SEO link building strategies, it’s still useful to have blog comments in your backlink profile.
Blog comments are the simplest form of link to get and can be done by visiting a web page and leaving a message in response to the publisher.
One great benefit of blog comment links is that there are 83.1 million new posts being published every month, meaning you’ll never run out of places to comment!
The painful thing is that most comment links are nofollow.
Forum links are also great to diversify your backlink profile and whilst they’re also known as an old-school tactic, you gain them by interacting and providing advice to people.
To make it simple, If you post articles on Nairaland and link to your blog, this type of link is called Forums backlink. There are a whole lot of forums you can get backlinks from.
The good news is that most forum links are dofollow.
5. Guest posts:
Guest posts happen when you write an article and contact an editor with the hopes of them publishing it on their site. If their guidelines permit, you can include a link within the content back to your site.
It’s worth noting that your sole objective for guest posting shouldn’t be to gain backlinks.
Editors and publishers can spot link-thirsty companies from a mile away, so your main reason for the article should be to provide their readers with some value.
6. User profile pages:
Unfortunately, not all of your guest post targets will allow direct links back to your site in the blog post itself. Instead, many of these sites will allow you to have a single link in your author section and/or user profile page.
E.g, Instagram and Google plus give you room to link to your site or any url of your choice. This can be done via your Profile. There are so many other sites you can register as member just to get backlink.
7. Infographics and images:
Content marketing doesn’t always come in the form of content and even though you may need to write a small press release to explain your research, you can use imagery such as infographics to appeal to a wider audience.
By nature, not everyone is a reader. Some people are visual people and prefer to look at things as opposed to reading them.
This is why creating infographics is a great idea for businesses looking to build backlinks and can even be pitched to your guest post targets.
The most important link in SEO is a DoFollow Backlink from a high authority site which is similar to your site.
That’s all I have for you today. Let me know how you feel via the comment box below and don’t fail to share this post with your Blogger Friends using the share buttons.
Read: Complete season 1 of my blogging series Read Also: Full Season 2 of my blogging series S03E1: How to remove strange characters in your blog SO3E2: How to upload Apk files to wordpress library SO3E2: Write long and interesting posts SO3E3: Common mistakes to avoid in blogging SO3E5: How to cure 404 error in blogging SO3E6: best banks for bloggers SO3E7: Future And Present state of SEO SO3E8: Causes of error occurred during Indexing RECOMMENDED: Latest on the series