Google AdSense is the best Contextual Advertisement network in the World. It is the source of revenue for so many bloggers around the Globe. Google pays AdSense publishers based on clicks and Impression.
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CPC stands for Cost Per Click. It is the amount of money that you get for every click. Cost per Click is the most crucial factor if your blog’s main monetization factor is Google AdSense. The higher your CPC, the more revenue you get from Google AdSense. However, so many bloggers get very low cost per click (Less than $0.03).
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Having a Cost per click less than $0.04 daily? You are not alone. Many other bloggers are passing through the same challenge. In this article, I will explain the various ways you can boost your AdSense Cost per click.
1. Choose A Niche with High CPC
Your Niche is directly proportional to your cost per click. Here is the list of niches that can give you a high return in decreasing order of CPC.
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- Domains – Blogs on Internet Domains Like GoDaddy, Namecheap etc.
- Gadgets – Tech Gadgets like Apple products
- Google – Google Products
- Microsoft – MS Office
- Real Estate
- Home Loans
- Dating & Romance
For every niche, there are topics that pay more. If your niche is not listed above, research for high paying topics in your niche.
2. Write Topics With High CPC
It is true that some niche attracts higher CPC. However, it is imperative you do research to know keywords with the highest Cost per click in your niche.
You can be in a high paying Niche and still get low CPC. This is as a result of the kind of topics you write. Certain keywords usually have a higher cost per click. Search for such keywords in your Niche.
3. Create High-Quality Content
Content is the king. Nothing attracts high-quality ads like high-quality traffic. In the long run, this will boost your Google Adsense cost per click.
4. User Experience Matters
I used to think that the more ads you have on your blog, the more CPC and the more you earn. Ironically, too many ads on your blog distract your readings, leads to too many invalid clicks and at such drops your CPC and RPM. This is from personal experience over time.
5. High Quality Traffic
Google AdSense usually places high CPC Ads on sites with very high traffic from large Economy countries. Traffic from the United States, Canada and other big countries will definitely attract a better CPC than Nigeria and Ghana traffic. Traffic source really matters. Work on your SEO and drive high organic traffic to your blog.
6. Place Your Ads In Strategic Places
Some people make thousands every month using AdSense on multiple sites. However, even with one blog, you have no reason not to maximize your income by using some basic common sense: place your AdSense ads on those areas of your website or blog on which people tend to spend most time.
7. Experiment with Your Ads Placements
Keep rotating your ads to see the position and type that favours you the most. I did this with my Ads and the story has changed. Experimenting with your Ads placement can also help you discover the positions with the highest click-through rate (CTR)
8. Authority Of Your Domain Matters
Google looks at the authority of your entire site and sees its relevance to the top-paying keywords. A blog with authority may be rewarded with the higher-priced keywords because Google looks after its advertisers. Authority can make you rank well in other countries.
9. Be versatile
The location of your visitors determines the amount you will get per click. Knowing that CPC in Nigeria is very low, your best bet is to create content that people around the world (especially United States) will search for. To achieve this, you need to keep creating high quality and SEO friendly articles.
10. Rotate Ads Format
It is advisable to use to text and display ads format. Links ads usually have higher CTR but the CPC for links ads is lower. Try to place your text and display ads where they will attract high click-through rate.
Learn Blogging SO5E8: Boost Google AdSense CPC And Earn More. Hope this is helpful? If you find this helpful, feel free to share with others.
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